When I was in college, the metric was an idol. Students focused more on their G.P.A. and their test scores than on what they were learning. They were more focused on taking the right amounts of credits to complete their major, then on their field of study.
Now that I’m making my living online, I’m seeing that phenomena once again, the metric is more important than the knowledge.
What Are The Benefits Of Using A Resource Box In Your Articles?
A resource box is normally an area at the end of an article containing the name of the author, his expertise and description of the site along with a link. If a reader likes the article and wants to read more, the chances are he will click on this link to the source of the article and go to the site to find more information.
Of course the article topic would be related to the site content. For example, if the article is about consumer electronics, the link should lead to a site that markets all manner of electronic products used in the home.
Just like the article itself, this area should also be interesting to attract and hold the attention of the reader. The text link must also be keyword prompting for the reader to click.
The main benefit of a good resource box is to drive traffic to your website. Many sites allow articles to be placed on their sites for content fillers. Traffic generated are potential customers and they may very well buy from your site if not today, sometime in the future.
Getting customers to your site should be the most important function, second only to the quality of the product and services offered. These must go hand in hand in providing customer satisfaction after they have purchased your product.
You can also combine your marketing and customer service through opt-in marketing. A resource box with a link to your opt-in page gives you get the opportunity to introduce your site and products all at the same time, while building your list.
Building an opt-in marketing strategy by way of publishing articles is one of the most cost effective ways to market on the internet today. Through your resource box you will get the consent of site visitors to subscribe to your newsletter and e-zine.
Well written articles full of useful information will help in building your list as well as generating sales and ultimately, profits for your business. When visitors to your site see the quality of your articles, they will be intrigued as to what will come next thus, subscribing to your newsletter and other offers.
Writing and publishing excellent articles will help in search engine optimization of your sites.
There is a search on for well written information packed articles for web content as well as for newsletters.
The majority of these articles provide the information that is sought after on the internet. If these types of articles are on your site along with a resource box, your increased traffic and resultant sales could make you wealthy.
Excellent content for this section should be mainly keywords, use all the proper keywords that people usually search for. Use the many tools you can find on the internet like: word tracker, overture etc. to help find the right keywords to use.
You must use your imagination and much creativity when creating a feature, owing to the limited space given for it. Get the attention of your reader with resource box content that is unique and ask for the click, since you don’t have the option of graphics. With the right content and a properly constructed resource box, you are a winner.
You should also use the keywords that relate to your website. Your credibility makes for – more lifetime repeat customers to your site. Entice your readers to click your link by providing good content that makes a lasting impression. In many cases, you may only get one chance to impress them, use it wisely.
The resource box is very powerful don’t ever underestimate its effectiveness, small in size yet, an amazing force for sending traffic to websites. Get creative and make the offer irresistible, just realize how important it is , then set it up for maximum clicks on the link to your website.
How Writing Articles Can Help You Advertise Online
If you have been studying internet marketing and advertising for any amount of time then you have probably heard the buzz about article marketing. It might be easy to dismiss article marketing as the most recent fad but this would be a great mistake because article marketing is simply the most cost-effective internet marketing technique available (because it is free). Even when you avail yourself of some of the tools and services available a selective marketer can reap tremendous rewards for a very small investment of time and money.
Article marketing is so effective and powerful because it actually encompasses three different article marketing strategies and it also offers three different benefits.
Article marketing utilizes the impact of content, power of ezine advertising, and the benefits of link building plus article marketing helps with search engine optimization, reputation building, and viral marketing. All this combines to make article marketing the ulimate internet advertising tool.
Just what makes article marketing so powerful? Article marketing does not rely on tricks or loop holes to be effective but instead actually works with the two elements that make the internet such a powerful medium.
Think about what brings you (and everyone else you know) to the internet. People travel the world wide web seeking information and that is precisely what articles deliver–information organized in nice bite-sized chunks and ready for consumption.
Now think about how you traverse the internet. You probably start with a search engine or directory and then follow a series of pages generated first by that search and then later by links from those pages.
This is fairly typical behavior on the part of internet users and that is why content and links are so important in terms of internet marketing — and that is where article marketing comes in.
When you submit your articles to article directories and/or distribute them to publishers your article is then available for reprint in ezines, newsletters, blogs, and web sites. Now your article is available to readers in a number of locations and that benefits you three ways.
First, your reputation will grow as people read your article and you will attract immediate traffic in terms of visitors following the link from your article to your site.
Second, you will gain long-term search engine benefits as each time your article is published your link will also be published which will gain you quality back links. Link popularity positively impacts your web site’s rank with the major search engines.
Third, each article you publish has tremendous viral marketing potential as not only do publishers pass it along to their readers but then readers pass it along to others. One article published to several directories can continue to add back links and traffic for weeks, months and years to come.
Article marketing is not entirely free. You don’t need to spend cash but you will need to invest your valuable time, energy, and knowledge to make it work effectively, but the payoff for that investment will be surges in traffic to your website this year and many years to come.
Your network of articles is out there working for you 24 hours a day, seven days a week, and often increasing exponentially daily and weekly until you have an incredibly powerful traffic network working for you. It really is a simple strategy. Want more traffic? Create more articles.
Article marketing really is the ultimate internet advertising tool because it harnesses the impact of content, power of ezine advertising, and the benefits of link building plus article marketing helps with search engine optimization, reputation building, and viral marketing.
Recent technological developments have brought smartphones to the market. These new generation cell phones have many features that change the way users use them. This is a new communication channel that can be used by companies, and the expectations towards mobile marketing are very high. The growth of the phenomenon is no longer to prove. In Canada, the penetration rate of smartphones is 40% and will reach 50% in 2012.
The high penetration rate of mobile devices and the relatively low costs associated with the use of this communication channel make it an attractive communication channel for firms (Barutcu, 2008). Mobile marketing must, therefore, be used by brands as a complement or substitute for traditional marketing programs (Shankar and Balasubramanian 2009).
Authors interested in mobile marketing agree on identifying two observable factors that have driven research in this area: the growth of mobile marketing practices by different firms and the changes in behavior observed among mobile users (Shankar et al. 2010, Friedrich et al. 2009 Sultan and Rohm 2008, Funk 2005). The literature on mobile marketing is seen in 2010 as emerging (Varnali, 2010).
Several studies have focused on implementing strategic mobile marketing initiatives for a variety of industries (Doolin and Ali 2008; Lee Cheng and Cheng 2007; Okazaki and Taylor 2008). However, the rapid evolution of technologies and applications in this field warrant frequent research on this subject. Indeed, mobile marketing business models and the different apps available on mobile devices are changing rapidly and becoming obsolete.
This obsolescence is due to the rapid introduction of new technologies and frequent changes in consumers’ mobile consumption patterns (Varnali, 2010).
The definition of mobile marketing has evolved considerably over the last decade, as technological advances are continually redefining the possibilities of this communication channel. The precise definition of the term mobile marketing remains a challenging exercise. There is currently no consensus in the literature on the meaning of mobile marketing, and the scope of the definitions remains vague (Varnali, 2010).
Also, another term closely related to it, that of mobile commerce or mobile commerce in English.
Mobile commerce refers to any transaction with a monetary value that is implemented through mobile communication networks (Barutcu, 2008, p.25). It can also be presented as a business model that allows the customer to complete all the steps of the commercial transaction using mobile devices (free translation, p.26). Mobile commerce is just one aspect of mobile marketing, which remains a more extensive marketing communications channel.
To fully understand the evolution of mobile marketing over time, we will take a look at the basic definitions of the 2000s. A first classic definition of mobile marketing is that of Anckar and D’Incau (2000): “Mobile phone marketing ( m-marketing), defined as any form of marketing communication delivered to a mobile phone, offers potential opportunities to create value for consumers.” Although very underdeveloped, this definition highlights an idea that remains relevant today: it must have value creation for the consumer targeted by mobile marketing.
In 2004, Dickinger et al. (2004), defined in their definition the importance of location and time in mobile marketing: Mobile marketing is the use of interactive wireless media to provide consumers with accurate information over time and time. Space that promote products, services, and ideas, thereby creating value for stakeholders. (Dickinger et al., 2004). However, mobile marketing is described as a one-way conversation, from the firm to the consumer.
It was not until 2006 that the authors Leppäniemi et al., In a review of all previous research on mobile marketing, pointed out that marketing communication using mobile is one-way or interactive. We note that according to this definition, only one of the two parties uses a mobile device, and only one of the two parties realizes an economic benefit following this communication.
In 2008, Carter defined mobile marketing as: “systematic planning, implementing and control of a mix of business activities intended to bring together buyers and sellers for the mutually beneficial exchange of products. Via their mobile device “(Carter, 2008, p.62). Carter (2008), therefore implies creation of mutual value between the consumer and the seller, a new idea in the literature that goes further than that of Leppäniemi et al. (2006).
Finally, Shankar and Balasubramanian (2009), to improve the standard definition of Dickinger et al. (2004), define mobile marketing as a two-way communication or promotion between a firm and its consumers using a medium, device or mobile technology. The Mobile Marketing Association (MMA) defines mobile marketing in 2009 in a similar way: a set of practices that allow organizations to communicate and engage with an audience in an interactive and relevant way through a mobile device or network ( MMA, 2009). These last two definitions bring out the concepts of relevance, commitment, and audience.
The authors also specify that a two-way conversation is initiated with the mobile consumer. We will retain the definition of MMA (2009), in this memoir, which refers to mobile marketing more generally.
SMS mobile advertising refers to Sending communications by texting. This is a really common kind of mobile advertising. Brands send mainly accommodated content directly to clients on the type of text message. This kind of communication may operate in both directions, and also firms may ask customers to send a message into a particular number. Mobile MMS advertising also utilizes a text message station but supplies a vast selection of articles features – photographs, video, or sound (Mobile Marketing Trends, 2011). In both scenarios, it’s mobile permission-based advertising where users voluntarily join communicating programs to let businesses send commercial messages to their cell telephones (Varnali, 2010, p.147).
Evolution of mobile marketing
In Cell marketing literature, Some attributes function as benchmarks for assessing a mobile marketing initiative.
Messages have been targeted, relevant, Customized and approved by consumers.
Communication provides added value Through shared content
The Advantage is instantaneous and Identifiable for the consumers;
Concerns have to be considered.
Mobile programs must be User-friendly, innovative and creative;
Mobile marketing campaigns need to be industry-specific.
The participants of cellular Advertising communication need to collaborate and cooperate to make dialogue and mutual advantages;
A point of view in many factors much like that of Varnali (2010), but confine the qualities of successful mobile advertising to three succinct evaluation components: content is applicable, customers have a feeling of communication and credibility is personalized. The selection of these three components is much more restrictive than that of Varnali (2010) and seems to us specific to mobile advertising. Relevance, personalization, and credibility are consequently, key evaluation factors in mobile advertising.
Production in mobile marketing and advertising
I am considering that It implies the introduction of mutual worth between the consumer and the vendor. Really, given the very private nature of this smart phone, companies are increasingly worried about supplying value-added experiences for customers.
For businesses, The value is located in attaining specific marketing objectives. Aberdeen Group recently conducted a survey of cellular use in the retail sector, where it assesses how companies are implementing their cellular marketing and advertising tools. The most significant outcomes of the execution of mobile advertising and marketing campaigns are more fabulous corporate image (88 percent ), customer loyalty (78 percent ), higher customer profitability (81 percent ), greater targeting of consumer base (60 percent ) (Bates, 2011). Arpit and Geeta (2012) study customer perceptions of different cellular advertising and marketing initiatives. One hundred eighty-three respondents have been interviewed with a questionnaire.
The Research outcomes are that mobile advertising doesn’t have a substantial impact on purchase intention, but is a powerful communication channel to notify customers of new products or provides. The cellular medium is known in search as quickly and user-friendly for companies. The value made for companies is that use enhances consumer loyalty by allowing more efficient communications.
For Consumers, the worth can take several forms. Perceived value could be practical or epistemic. A good instance of a functional quality might be the cash saving associated with using cell advertising. The subtle epistemic worth is found at a relevant market of data between a company and a customer or in the invention of successful experience. The value sought from the applications varies based on the kind of consumer.
More Research is required to comprehend the value made by mobile marketing. For customers entirely. Among the goals of the study is to understand that the Perceived price of customers in the usage of geosocial cellular programs to the several initiatives in mobile geosocial advertising.